media planning
Media agencies need to change their mindsets for survival
It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.
The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
What can brands do to execute a diverse and inclusive media plan?
Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research.
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Inclusion doesn’t end with the creative — a diverse media plan is crucial, too
Brands that want to live up to their purposeful messaging must do better than just optics. Progressive values don’t just belong in the creative part of a campaign, but also in the media plan.
Why diversity in media planning is a business imperative
The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
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